Men have it so easy.
A shirt, slacks, maybe a jacket, and they’re dressed. No matter if they’re young, old, or somewhere in between.
Haven’t you seen “little men” wearing the same style suits as their grandpas?
Not so for women.
What works on a young child doesn’t work for a teenager. What works for a teen doesn’t work for a forty-something. What works for a forty-something doesn’t work for a blue-haired lady on a walker.
Now before you get all huffy about this, think for a minute. How many forty-year-old women can wear short-shorts? Or skinny jeans? Or stilettos and a sleeveless, form-fitting dress?
Doesn’t it look rather silly? Honestly?
Once upon a time, I’m told, women had the basics of dressing much easier. There were limited options — dresses, skirts and blouses, pantsuits. The ladies in Mom’s circle wore mostly dresses when I was little (dressy pants as I got older). They looked, well, like moms.
The older generation, like my grandmas, wore dresses and sensible shoes, necklaces, and “old lady cologne.” Sort of like the Queen, only not so classy and minus the Corgis.
Little girls were allowed to wear shorts or slacks and T-shirts for play, dresses for dress-up occasions. Their big sisters, teenagers, dressed similarly.
I’ve seen women old enough to know better trying to one-up their daughters by shimmying into too-tight jeans. Women long past their prime exposing flabby arms and back fat in racerback tops. Women risking hip fractures with mile-high wedge sandals. Women dressed like “bag ladies” in sweats and holey T-shirts.
Perhaps they’re simply confused. Or their “style” is all over the board. Or they’ve outgrown what used to fit and can’t find replacements.
My question is: Why aren’t fashion designers flocking to clothe these maturing women, many of whom are members of the Baby Boom Generation (those born between 1946 and 1964)?
Statistics indicate one person of this age group turns 65 every 8 seconds — and will continue to do so for the next 18 years!
These women prefer individuality. They gravitate to things that make them feel young. They embraced the likes of bell bottom blue jeans, graphic T-shirts, fringed vests, big hair. They practically pioneered bikinis, polyester shirts, knee-high boots, and big shoulders.
They set the world afire with innovation and hold the bulk of financial assets and marketing power, not to mention sheer numbers.
But they have no style. Think Jackie Kennedy style.
Shouldn’t fashion designers be tapping into that?