The other day I was talking with one of my Web design clients about social media, and he adamantly informed me he ‘didn’t believe in all that stuff.’

(“Stuff,” by the way, is a nicer form of the word he used!)

Anyway, he’s a long-time businessman, so I probed a bit further to learn the reason behind his aversion.

Turns out, it was something I’ve wondered about for a long time.

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